We snuck into Macy’s and worked our magic to produce this overall stunning visual display from scratch! Hugo Boss’ new shop on Macy’s fifth floor is looking impeccable. After hours of hard work, this is what I helped to construct from an empty space!
Having mainly experienced visual merchandising for women’s accessories, I was both excited and nervous when Hugo Boss’ influential Visual Merchandiser Christie Rotter offered me the chance to merchandise a couple of the Hugo Boss menswear tables in Bloomingdales! I’ve always known that I am a bit of a perfectionist, one can even go as far as to say I have a bit of OCD, so it took me a little while to complete the first table. However having Christie and the Hugo Boss Visual Standards Guide (HB VM Bible) to assist me was very reassuring and helpful. The following pictures illustrate my first ever visual display at Hugo Boss. The best part of this was getting Christie’s stamp of approval! it was extremely motivating and exciting!
As I walked through NYC’s Bloomingdales to get to the Hugo Boss tailored clothing section, I passed through the bedding department where I found myself surrounded by luxurious bed sets from brands such as Vera Wang, Calvin Klein and Hudson Park.
This department’s visual merchandising was so amazing, I had to actively restrain myself from diving on each bed as I walked through. While exiting this department I spotted this sign ‘sleep well tonight’ and thought it was very fitting for the department, and is a clever strategy to encourage visitors to ‘dream’ about the various luxuries the department has to offer and possibly to ensure a subconscious link between the department and ‘sleep’ to help lure customers back into the department. I for one would most definitely sleep well in any one of these luxuriously soft and silky looking beds… if only.
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